META ADS PORTFOLIO
LEAD GENERATION CAMPAIGNS
The results below are a snapshot of selected accounts I've managed. Detailed, recruiter-only case studies with deeper performance analysis, testing decisions, and campaign learnings are available upon request.
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1. SERVICE BUSINESS (Broad Scaling)
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2. High-Ticket Coaching Brand
Objective: Generate calls and leads with tracked ROI per campaign
Role: Full-funnel strategy, CRM integration, call tracking setup
Results: 2,003 leads | 178 calls | 210% ROI | 3.10 ROAS | $221 cost per call
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3. Info-Product and Course Creator (1,373 Ads Tested)
Objective: Build a scalable lead machine with the lowest possible CPL
Role: Creative testing at scale, audience architecture, daily optimization
Results: 1,361 leads | $10.54 CPL | $2.19 best single ad CPL | 483K link clicks | 29 sales closed
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4. Info-Product Brand (30-Day Live Account)
Objective: Full-funnel lead generation with tracked sales attribution
Role: Campaign architecture, live daily optimization, creative refresh cycle
Results: 1,562 leads in 30 days | 88 calls booked | 29 sales | $12.21 CPL | $3.09 best CPL
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5. Info-Product Brand (1,110 Active Ads Portfolio)
Objective: Identify top-performing creatives across a large ad portfolio
Role: Creative testing framework, winner identification, budget concentration
Results: 540 leads from single top ad | CPL range $11 to $43 across portfolio | consistent volume maintained
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6. Info-Product Brand (Full Account Scale)
Objective: Scale lead volume while maintaining CPL below $15
Role: Account strategy, cost cap bidding, creative refresh
Results: 2,706 leads | $12.21 CPL | 388K reach | 32,776 link clicks
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7. Real Estate and Service Brand (UAE Market)
Objective: High-volume lead generation across UAE market with AED budget
Role: Regional market strategy, Arabic and English campaign splits, CPL management
Results: 8,051 leads | AED 68.16 CPL | AED 548K spent | 24.5M impressions | 2.68M reach
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8. Local Service Brand (UAE, Rapid Launch)
Objective: Rapid lead generation at aggressive CPL with minimal spend
Role: Campaign setup, instant form optimization, audience targeting
Results: 63 leads | $10.32 CPL (best) | $954 total spent | 43K impressions
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9. UAE, SERVICE BUSINESS
Objective: Consistent lead flow with Arabic-language campaigns
Role: Bilingual campaign strategy, form optimization, CPL control
Results: 398 leads | AED 49.90 CPL | AED 19.8K spent | 843K impressions | 270K reach
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10. Fundraising NGO (178 Campaigns)
Objective: Drive website purchases at scale across diverse campaign types
Role: Full account management, ROAS optimization, campaign architecture
Results: $1.27M spent | 9.47X best ROAS | top campaigns averaging 5 to 7X | $11.28 avg CPM.
E-COMMERCE CAMPAIGNS
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11. Multi-Product E-Commerce Brand
Objective: Drive website purchases at profitable ROAS across broad audiences
Role: Full strategy, audience architecture, creative testing, budget allocation
Results: 5,660 purchases | $1.16M in purchase conversion value | 8.19X ROAS
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12. E-Commerce Brand (High Efficiency Phase)
Objective: Maximize purchase volume while keeping ROAS above 10X
Role: Ad set structure, daily budget management, creative rotation
Results: $16K spent | 1,096 purchases | $175K revenue | 10.95X ROAS
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13. E-Commerce Store (Multi-Campaign View)
Objective: Sustainable purchase volume across diverse product categories
Role: Portfolio-level campaign management, bid strategy optimization, creative testing framework
Results: 843 clicks at $2.48 CPC | 77 purchases | 11.29X avg ROAS | $23.6K conversion value
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14. Fashion and Lifestyle E-Commerce
Objective: Scale revenue during Q1 with controlled ad spend
Role: Full funnel strategy, cold traffic, retargeting, and purchase campaigns running simultaneously
Results: $34K spent | 2,212 purchases | $320K conversion value | 9.42X ROAS
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15. E-Commerce Brand (Peak Performance Phase)
Objective: Aggressive scaling during seasonal demand window
Role: Budget scaling strategy, ad set duplication and testing, ROAS floor management
Results: $51K spent | 1,936 purchases | $482K revenue | 9.41X ROAS
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16. E-Commerce Brand (Stabilization Phase)
Objective: Maintain profitable purchases after aggressive scaling phase
Role: Performance stabilization, audience refresh, creative fatigue management
Results: $19.4K spent | 685 purchases | $117K revenue | 6.04X ROAS
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17. E-Commerce Brand (Multi Ad Set Structure)
Objective: Drive consistent purchase volume with diversified ad set structure
Role: Multi-ad-set management, creative testing, bid strategy optimization
Results: $23K spent | 1,112 purchases | $206K revenue | 8.94X ROAS
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18. E-Commerce Brand (Account-Level Reporting View)
Objective: Full account performance overview across all active campaigns
Role: Account-level strategy, reporting, budget reallocation
Results: 3M+ impressions | $34K spent | 9.42X ROAS | $320K conversion value
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19. E-Commerce Brand (Mature Account Scaling)
Objective: Maintain purchase volume across a large active campaign portfolio
Role: Full account management, creative refresh, budget optimization
Results: $71.7K spent | 1,415 purchases | $313K revenue | 4.36X ROAS
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20. E-Commerce Brand (6-Month Growth Campaign)
Objective: Long-term scalable purchase growth across a 6-month window
Role: Campaign architecture, seasonal strategy, creative iteration cycles
Results: $28.5K spent | 3,101 purchases | $184K revenue | 6.45X ROAS